Bringing an identity to an organization that was hiding in plain sight. 

Although Andrus has been in existence for nearly a century and has a sprawling 110-acre campus in the heart of Yonkers, NY, it had little recognition in the Westchester community it served.

 

Originally, Andrus came to Bud Lavery Design and Seaver Interactive to do an overhaul of their website, but a more immediate priority arose: to prepare their 2021 Annual Report, which had to be produced in a matter of weeks. This gave us the opportunity not only to learn about the great works they were doing for children and families, but to reintroduce the organization to the community. We focused the Report on what people didn't know about Andrus, and in the process, we developed a new visual vocabulary that was accessible, professional, kid-friendly, and above all, hopeful. 

 

The client was so thrilled with the Report that they asked us to do a complete design exploration of all their materials, including a rethink of the logo. Once that was approved, I created a brand style guide that put into words and visuals what the new Andrus brand was all about.

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That guide provided us a good roadmap for the redevelopment of the website, which finally got underway the following year.