Bud Lavery Design creates successful branding, identity, print collateral, illustration, advertising, promotion, and interactive design for businesses and organizations of all stripes.
Copyright 2025 Bud Lavery
Hudson Highlands Fjord Trail
Building a website for an ambitious park project that was still on the drawing board.
Scenic Hudson, a nonprofit dedicated to the conservation and improvement of the Hudson River and its surroundings, was searching for a team to develop a website for its latest venture, the Fjord Trail. The Trail was a proposed 7-1/2 mile linear park stretching from Cold Spring to Beacon, NY. I teamed up with Seaver Interactive and we started work in 2020.
Our concepts showcased the exquisite beauty of the river and the land, while also laying out the thoughtful development plan designed to enhance and protect its delicate environment, which was a major concern for the community.
The site was highly complex and they indicated at the start that mobile usage was especially important, so it was designed with that in mind. The finished site launched in 2022 and has been a great success, averaging 10,000 users per month.
Along the way I’ve also produced an array of marketing and informational pieces, with the most critical being the Annual Report. The first was released in 2023, and I've designed every report since then.
