Making a company look as sophisticated as its data. 

MMIT was a leader in the formulary data industry, providing detailed daily intelligence to pharmaceutical companies, healthcare providers, and health insurance professionals. But when new owners arrived, they wanted a complete overhaul of the firm's branding and marketing with an eye towards making the visuals fresh, exciting, and completely untraditional for the healthcare space. No longer would their materials rely on predictably boring stock imagery of cheery doctors and patients.

 

I started by redesigning the logo, as well as all of their business-to-business marketing materials, trade show displays and giveaways, PowerPoint presentations, stationery, and infographics. Then, working closely with my longtime web development partner Seaver Interactive, I brought the same spirit to the redesign of the MMIT website, with Seaver managing the back-end buildout.